The Advertising Regulatory Council of Nigeria (ARCON) has stated it honoured some promoting trade veterans and practitioners to advertise skilled excellence, encourage compliance with trade requirements and protect the historical past of Nigeria’s advertising communications trade.
The director-general of ARCON, Dr Olalekan Fadolapo, gave the reason in Lagos on the maiden version of the ARCON Special Recognition Awards (ASRA).
Fadolapo stated the initiative was designed to enrich the council’s regulatory and enforcement tasks by recognising people whose contributions had superior the career and set requirements for others to observe.
According to him, the awards would offer a platform to rejoice exemplary practitioners and protect the legacies of those that had contributed to the trade’s improvement.
“The initiative is designed to complement our regulatory and enforcement responsibilities by recognising individuals whose contributions have advanced the profession and set standards for others to follow,” Fadolapo stated.
Among the recipients was the chairman of Mindshare Communications Limited, Prof. Osaren Philips Emokpae, who acquired the Frontrunner Award for his pioneering contributions to promoting, notably unbiased media follow.
Emokpae was recognised for championing the institution of the Media Independent Practitioners Association of Nigeria (MIPAN), which helped advance specialised media planning and shopping for within the nation. He was additionally acknowledged for selling analysis to offer knowledge for extra scientific and efficient media planning.
Another recipient, Olu Falomo (posthumous), was recognised for his longstanding management and contributions to the follow and structural improvement of Nigeria’s promoting trade.
Similarly, Olufunmilayo Onabolu acquired recognition for his pioneering contributions to model activation, experiential advertising and built-in advertising communications. He based the Centa Group community in 1996.
The council additionally posthumously honoured Simeon Olaghere for his foundational contributions to outside promoting and the expansion of experiential advertising in Nigeria.
The ceremony attracted promoting trade leaders, authorities representatives and different stakeholders. The ministers of Information and National Orientation, and of Solid Minerals Development, have been represented on the occasion.
In an announcement made accessible to journalists, Mindshare Communications Limited, based by Emokpae, stated ARCON had indicated that the awards would grow to be an annual occasion.
The assertion quoted the council as saying the initiative would offer “a platform to acknowledge practitioners whose work has shaped the industry’s growth and direction.”
The quotation introduced in honour of Emokpae highlighted his greater than three a long time of expertise spanning advertising communications, strategic planning, media administration, training and entrepreneurship.
We’ve bought the sting. Get real-time reviews, breaking scoops, and unique angles delivered straight to your cellphone. Don’t accept stale information. Join LEADERSHIP NEWS on WhatsApp for twenty-four/7 updates →
