Retail buyers within the UAE moved into the businesses constructing the bodily spine of synthetic intelligence in the course of the third quarter of 2026, whereas slicing their publicity to a number of software program companies, in response to platform information from buying and selling and investing app etoro.

The figures examine holdings amongst etoro’s funded UAE customers on the final day of the second quarter with the final day of the third. Oracle led the record of risers, with the variety of UAE customers holding the top off 86 per cent quarter on quarter. Grab Holdings adopted with an 83 per cent rise, forward of reminiscence and storage maker Sandisk at 56 per cent.
Chip and reminiscence names featured additional down the risers record too. Broadcom ranked seventh with a 22 per cent enhance and Micron Technology ninth with 20 per cent. Space firms Rocket Lab and SpaceX took fifth and sixth place, whereas Nike, Trade Desk and Uber accomplished the highest ten.
Josh Gilbert, lead analyst, Asia Pacific and Middle East at etoro, mentioned: “UAE investors are following the AI money to where it’s actually being spent, and Oracle has become one of the clearest ways to own that build-out.”
Oracle reported greater than USD 30 billion in extra AI cloud contracts throughout its fiscal first quarter, introduced in September. Gilbert pointed to Broadcom, Sandisk and Micron as proof that buyers within the area are wanting past the perfect identified AI names to the suppliers of the chips, reminiscence and storage that AI workloads rely on.
Software loses floor
At the opposite finish of the desk, buyer expertise software program firm NiCE noticed the biggest fall, with holders down 84 per cent. Cosmetics model e.l.f. Beauty matched that decline, and web site builder Wix.com fell 77 per cent. Accenture, Salesforce and Duolingo have been additionally among the many ten largest fallers.
“Half of the UAE’s biggest fallers sell something AI is quickly learning to do on its own, from building a website with Wix to learning a language with Duolingo, and investors in the region have stopped giving those businesses the benefit of the doubt,” Gilbert mentioned. In his view, firms equivalent to Salesforce, NiCE and Accenture might want to present AI as a real supply of recent income of their outcomes earlier than sentiment adjustments.
Consumer shares moved in each instructions. Nike rose to fourth among the many risers after its shares fell to a 12-year low, whereas e.l.f. Beauty sat second among the many fallers, which Gilbert learn as buyers judging particular person companies reasonably than the sector as a complete.
Nvidia retains prime spot
Nvidia remained probably the most broadly held inventory amongst etoro customers within the UAE. Amazon climbed from third to second and Tesla from fourth to 3rd, whereas Microsoft slipped from second to fourth. Apple, Meta and Alphabet held fifth, sixth and seventh, Alibaba moved as much as eighth rather than Strategy Inc, and Nio stayed tenth.
The information covers funded accounts of etoro customers within the UAE and was correct after market shut on 30 September 2026. Past efficiency isn’t a sign of future outcomes.
AI degree 1 of 5: written by the contributor named within the piece; AI helped with tone, construction or wording; edited and signed off by Mark Walker, Editorial Director. What the levels mean
