Microsoft has launched three options for its web site and app analytics instrument, Clarity, which are designed to assist web site house owners perceive how folks and synthetic intelligence brokers are utilizing their website, the corporate stated in a Wednesday (Nov. 4) blog post.
The new Agentic Analytics function permits web site house owners to see what assist AI brokers do on their website and check whether or not these brokers can full duties. This function is supposed to assist web site house owners uncover if they’re shedding clients as a result of brokers are unable to discover a promotion or full a checkout. It additionally contains simulation assessments that assist web site house owners discover these issues earlier than clients do, in response to the put up.
Another new function, which has been added to Brand Agents, helps retailers get their merchandise found in Microsoft Copilot, Bing and MSN when buyers ask Microsoft’s AI for suggestions. This function has been added to the present one which helps web site house owners convey an AI assistant to their web site to assist clients discover and e book companies. Now, retailers can to apply it to their web site or solely in AI experiences, the put up stated.
The third new function, Ask Clarity, will allow web site house owners to ask Clarity questions on how folks use their website and get solutions which are backed by actual session proof. This function is initially targeted on web site behavioral analytics and can later be expanded to incorporate AI visibility and promoting information. Ask Clarity is in closed beta for retailers. Eighty-eight % of early entry customers of this function stated it taught them one thing new about their enterprise or web site, per the put up.
“We’re incredibly grateful for how far Clarity has come and for the millions of sites and apps that use it around the world,” Nabil Naghdy, lead product supervisor for Microsoft Clarity, stated within the put up. “What started as a way to understand how people use your website is evolving alongside the customer journey itself.”
The PYMNTS Intelligence report “Will the 2026 Shopping Season Go Agentic?“ discovered that just about 132 million Americans have purchased one thing with assist from AI. The report discovered that whereas retailers anticipate agentic commerce to change into a paid gross sales channel, many really feel they aren’t ready to attach with AI platforms or agent networks.
