The Head of Marketing Communications at (*50*) Breweries Plc, Sandra Amachree, has mentioned Maltina’s model promise of nourishment, acquainted style and happiness stays unchanged because the beverage model celebrates its fiftieth anniversary.
Amachree acknowledged this throughout an interview on ARISE News on Tuesday, the place she mentioned the considering behind Maltina’s refreshed visible id and the weather which have remained central to the model over 5 many years.
She mentioned the anniversary was a proud second for (*50*) Breweries, noting that Maltina had grown alongside generations of Nigerians.
“For all of us at Nigerian Breweries, this is an especially proud moment for us, not just because Maltina is a brand that people know and love, but the brand has literally grown with many generations of Nigerians, so we take it as a huge honour to have this full circle moment to be able to introduce Maltina in a New York packaging as we celebrate its 50th anniversary,” she mentioned.
Amachree careworn that though the model had undergone a visible refresh, its basic promise to shoppers remained the identical.
“But what is also critical to note is that even though the brand has evolved in look, the brand promise has not changed,” she mentioned.
“The brand promise of that trusting taste that you know of Maltina, the nourishment that it provides, and the happiness experience that you feel when you encounter Maltina has not changed at all. And so, at the heart of the brand, it is still the same brand that we know.”
She defined that sustaining the model’s id whereas introducing a refreshed look was a key consideration within the redesign course of.
According to her, the corporate sought to protect the options that customers affiliate with Maltina whereas introducing modifications that will make the packaging extra distinctive.
“And so, while the look would evolve, but the heart of the brand cannot change,” Amachree mentioned.
She added that the redesign was supposed to keep up client recognition whereas drawing consideration to the up to date packaging.
“And that is important because you want when your consumers go to the shopping shelves, they still recognise it as a Maltina that they know. But they take another look and say, oh, something has changed here. And so, that interest is really what helps us to build the new design concept,” she mentioned.
Amachree additionally highlighted the model components retained within the refreshed packaging, together with its signature orange color, whereas explaining that the corporate had made some dietary info extra distinguished.
“If you look at Maltina, so the design, the main elements that you know Maltina for haven’t really changed. The bright orange colour, but we’ve introduced a few more things,” she mentioned.
She added that nourishment and happiness remained central to the model’s id, alongside the visible components that customers have come to recognise over time.
“But of course, in terms of the happiness that it provides as well, the sun rays are much bolder, the golden tone is also brighter. And as well, the barley is also still prominent on the brand,” she mentioned.
Maltina model ambassador Kiekie additionally highlighted the model’s consistency over time, describing its continued emphasis on happiness and household as an vital a part of its id.
“It’s been very consistent. And I think it’s really amazing that a brand has been around for 50 years and the core value remains to continue to share happiness. And that thing of family is just beautiful,” she mentioned.
Kiekie, who mentioned she had recognized the model all through her life, famous that Maltina had maintained a presence at household gatherings and celebrations over time.
“It’s always present in every celebration. And that’s like one of my own exciting things,” she mentioned.
She additionally careworn that the model’s refreshed look didn’t diminish its established id or its dedication to shoppers.
“So I just feel like it is bold and it’s just a constant reminder that we are here and we will always be here, not just as a refreshment drink, but to continue to serve you the nourishments that your body needs. So we care for your refreshments and we care for your health as well. So it’s like a three in one combo,” she mentioned.
Faridah Abdulkadiri
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