Kylie Jenner has made her Victoria’s Secret Fashion Show debut carrying the model’s $50 million Fantasy Bra, turning into the primary non-Angel to put on the long-lasting piece.
The Kylie Cosmetics founder walked the runway on October 18, 2026, because the present introduced again the Fantasy Bra after an eight-year absence, along with her mom, Kris Jenner, and boyfriend, Timothée Chalamet, cheering her on.
Created in collaboration with jewelry model Jacob & Co., the bra options 4,411 pure diamonds, together with a yellow diamond centerpiece valued at $22 million. The piece took greater than 1,000 hours to make, with 15 craftspeople concerned in its manufacturing, in accordance with Vogue.
Victoria’s Secret Executive Creative Director Adam Selman advised Vogue that Jenner’s affect past style made her a becoming alternative for the second.
“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” he mentioned, describing her as a “cultural powerhouse.”
Selman mentioned Jenner’s broad enchantment aligned with the size of the style present, which mixes style with leisure.
He added that pairing Jenner with the Fantasy Bra was supposed to provide audiences an sudden mixture whereas celebrating the mannequin and entrepreneur’s cultural affect.
Jenner joins an inventory of high-profile fashions who’ve worn the Fantasy Bra, together with Gisele Bündchen, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Adriana Lima and Candice Swanepoel.
The Fantasy Bra debuted in 1996, when Claudia Schiffer wore the primary design in a print commercial. That piece was valued at $1 million, considerably under the $50 million valuation of Jenner’s bra.
For her runway look, Jenner paired the diamond-covered design with a crystal-studded thong, a sheer miniskirt, clear heels and white feathered wings.
She later shared a close-up of the bra on her Instagram Stories, writing, “BEST DAY EVER.”
Ademide Adebayo
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