Pernod Ricard Nigeria, by its Jameson model, is investing in its wholesale channel by the Jameson Wholesale Offer 2026, a commerce initiative designed to recognise wholesalers’ contributions to the firm’s distribution community and supply enterprise property that may assist their day-to-day operations.
Running from 14 September to 13 December 2026, the provide incorporates a vary of rewards for qualifying wholesalers, together with 30 supply vans comprising 10 five-tonne vans and 20 1.5-tonne vans. Other rewards embody 100 items every of seven.5KVA petrol mills, side-by-side fridges and 75-inch televisions, alongside 1000’s of extra objects equivalent to tabletop gasoline cookers, rechargeable followers and air fryers.
The scale and number of these rewards mirror the necessary position wholesalers play in shifting merchandise by the distribution community. Beyond buying and reselling merchandise, wholesalers handle stock, coordinate deliveries, reply to retailer demand and assist guarantee merchandise stay out there throughout totally different retailers.
For companies working on this a part of the worth chain, entry to dependable supply autos and important enterprise gear can assist day by day operations and assist them reply to the calls for of their clients. Through the Jameson Wholesale Offer, Pernod Ricard Nigeria is offering qualifying commerce companions with rewards that reach past the merchandise they buy.
Emmanuel Ehikioya Musa, Head of Trade Marketing Nigeria, mentioned: “Our wholesale partners play an important role in ensuring our products reach retailers and other businesses. We recognise the work that goes into managing stock, meeting customer demand and keeping products moving. Through the Jameson Wholesale Offer, we want to acknowledge their contribution with rewards that can support their businesses and day-to-day operations.”
The provide additionally features a sell-out element that permits wholesalers to entry extra objects to offer to their retailers. These embody tabletop gasoline cookers, rechargeable followers and air fryers, offering one other method for wholesalers to recognise their clients and assist their enterprise relationships.
For Pernod Ricard Nigeria, strengthening the wholesale channel is a vital a part of sustaining relationships with the companies that assist join its portfolio to retailers. The Jameson Wholesale Offer offers a sensible strategy to recognise these companions whereas providing rewards which have potential worth past the fast transaction.
Ikechukwu Agu, Commercial Director, Pernod Ricard Nigeria, mentioned: “Our trade partners are an important part of how we do business, and we value the role they play in making our products available to customers. Through initiatives like the Jameson Wholesale Offer, we are recognising their contribution and reinforcing our commitment to building strong, long-term relationships across the distribution network.”
The Jameson Wholesale Offer 2026 runs till 13 December 2026. Participation is topic to the programme’s phrases and circumstances.
